The polarization of light in rainbows contributes to the vividness and intensity of the colours we see.
The light that produces rainbow effects is typically 96% polarized. This means that:
Observed light exiting a raindrop is polarized on a plane bisecting each droplet and tangential to the arcs of the rainbow.
The presence of other atmospheric phenomena, such as water droplets of varying sizes or ice crystals, can affect the amount of plane polarization and so influence the appearance of rainbows.